Digital Marketing
Job Responsibilities
Plan and execute digital marketing campaigns across Google, social media, and other online channels.
Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.) to generate leads and improve ROI.
Handle day-to-day social media management including content planning, posting, and engagement.
Perform keyword research and implement on-page and off-page SEO strategies.
Monitor website performance using analytics tools and suggest improvements for traffic and conversions.
Create and manage email marketing campaigns and marketing automation workflows.
Coordinate with the design and content teams to develop engaging marketing materials.
Track campaign performance, prepare reports, and provide actionable insights.
Stay updated with the latest digital marketing trends, tools, and platform updates.
Job Requirements
Hands-on experience with Google Ads, Facebook/Instagram Ads, and other paid marketing platforms.
Strong understanding of SEO, SEM, keyword research, and content optimization.
Familiarity with tools such as Google Analytics, Google Search Console, and keyword research tools.
Experience in social media strategy, content planning, and audience engagement.
Basic knowledge of landing page optimization and conversion tracking.
Understanding of email marketing platforms and campaign management.
Ability to analyze data and translate insights into actionable strategies.
Strong communication, analytical, and organizational skills.
Ability to manage multiple campaigns and meet deadlines.
Education & Experience
-
Bachelor’s Degree in Marketing, Business, Communications, or a related field.
-
1–4 years of experience in digital marketing, performance marketing, or SEO.
-
Proven track record of executing successful digital campaigns and generating measurable results.